.png)
September 23, 2024
If you're here, you're probably wondering what the heck is "NFC" "NFC Review Cards" and why should you care about it?
Simply put, it's a convenient way of exchanging data and information.
Near Field Communication (NFC) is a type of wireless communication that allows devices to exchange data when they are placed close to each other. This technology has grown in popularity due to its convenience, security, and versatility in a variety of applications, from mobile payments to data sharing and requesting for reviews.
It probably sounds like Bluetooth or Wi-Fi, but it's not the same. NFC is much faster, consumes less power, and is secure.
Mobile Payments: One of the most popular uses of NFC is in contactless payment systems. Services like Apple Pay, Google Pay, and Samsung Pay use NFC to enable secure transactions by simply tapping your phone to a payment terminal.
Public Transport: Many transit systems globally now rely on NFC-enabled smart cards or smartphones for ticketing. Commuters can tap their phones or NFC cards to access buses, trains, and subways.
Customer Loyalty Programs: Rather than carrying around stamp cards, small business owners can remember the amount of support you've given them with NFC enabled cards. Assuming they use software that tracks the tap action.
Access Control: NFC technology is also used in secure access systems, where users can unlock doors or gain entry to restricted areas by tapping their NFC-enabled devices or cards.
Retail and Marketing: NFC tags can be embedded in products, allowing consumers to access product information, promotional offers, or leave reviews with just a tap (Reputigo's smart review badges are these).
It's convenient and very quick to exchange information. No need for physical contact or manual configuration. In seconds you can collect a payment or a Google review.
NFC is also versatile, they can be used for a wide variety of applications. One example are dynamic review cards, rather than having a single static card, an NFC review card can be programmed to support multiple platform with additional functionality. Reputigo's smart review badges are a great example of this.
Do you need it to collect feedback or reviews?
If you're looking to grow your local presence and improve SEO, NFC review cards can really help with this. They usually come programmed if you purchase ready made ones. Simply load up your review link and off to the races you go.
In terms of placement, best to have them near your receptionist or equip your technicians with NFC cards. They can then show it to your customer before parting ways.
For the convenience, improvement in customer engagement, and improvement in operations, NFC-powered cards are worth it.
It reduces the friction of needing to search for things. In the example of a review card, your customer no longer has to look for your business profile. Plus, you can be confident in them leaving feedback if you ask for it while with them rather than after service.
Nowadays, NFC powered products are the norm. If your business doesn't support it, you'll eventually get left behind as people want the convenience - ultimately this is what customers pay for.
